DI-SAO-YIN-XING











AWIA
Year:2025
Client:AWIA 阿維亞
AWIA is a Taiwanese motor oil brand, named after the phonetic transliteration of its founder’s nickname, “A-Wei.” With no established visual identity in its early stage, this project builds the design direction from the product itself.

Inspired by the anti-slip embossed dot texture on the butterfly-shaped bottle, the label design creates a cohesive visual connection between the container and its graphics. Tire tread patterns are further integrated into the AWIA logo, forming a dynamic and rhythmic pattern that reinforces the brand identity and conveys a strong sense of motion and speed.


「AWIA 阿維亞」是台灣機油品牌,名稱取自創辦人「阿維仔」之音譯。台灣有許多品牌在初期階段的品牌識別並未有太多的著墨與研究,因此容易在發展後期產品時,較難從品牌個性找到設計方向,因而需要從其他地方著手,例如:商品本身、風格調性、市場研究等。

本次設計為 AWIA 首次推出品牌產品之標籤貼紙,在缺乏既有品牌視覺可延續的情況下,設計以「蝴蝶瓶身」上的防滑「凸點」特徵為出發,使圖像與容器形成一致且連貫的視覺感受,並將輪胎的印記結合 AWIA Logo 的形體,延伸出具有動能與節奏感的圖像 Pattern,讓品牌識別在紋理圖像中得以深化,展現更鮮明的速度意象與統一的視覺邏輯。
























Category :

Client:AWIA
Graphic Design:Shu Wei-Hua Lin






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