PRODUCT PACKAGING DESIGN
Client：VELENOL
VELENOL is a homegrown brand. Its first motor oil product emphasizes brand identity through a series-driven design. Every element conveys the premium quality and refined aesthetic of the product and the brand.
A New Language for Motor Oil
Most motor oil brands look masculine, rational, and mechanical.
But today, gender boundaries in interests, professions, and products are fading. VELENOL takes a different approach: #Minimize Gender Association #Reduce Mechanical References #Simplify Color Noise A fresh, contemporary identity for a new brand and product.
Chessboard in Motion, Four Colors of Life
The label design features a chessboard road. Motorcycles move through city streets and open landscapes. Four products. Four performance types. Four rhythms of life. Each matches a riding style and daily scenario. The chessboard pattern is both brand signature and symbol of speed and competition. It connects daily commutes with high-speed journeys.
The launch of the first product marks the official beginning of the VELENOL brand.
VELENOL 為台灣本土新創品牌，首款推出的機油產品，以品牌化系列設計為核心：在包裝設計上，以品牌識別發展為核心，並以系列化設計為方向，藉由整體視覺語言傳遞產品與品牌同樣的高品質與高質感風格。
目前市場上主要的機油品牌形象，多以「陽剛、理性、機械感」的視覺語彙為主。然而，當今社會中無論是興趣、職業，或產品屬性，其性別界線正逐漸淡化。本次品牌與產品視覺設計重點三大方向：#弱化產品性別 #減少機械零件感 #降低色彩雜訊感 以此為新品牌與新產品建立獨特的市場定位。
「棋盤啟動，四色生活」，本系列機油標籤設計以「棋盤式道路」作為視覺主軸。摩托車穿梭於城市與郊外之間，四款不同性能的產品象徵生活的多樣節奏，每一款皆對應不同的駕駛風格與使用情境。棋盤格紋不僅是品牌識別中的重要元素，亦常見於賽車旗幟——象徵速度、競技與掌控。第一款商品的誕生，也象徵 VELENOL 品牌的正式啟動。
Category ：
Graphic Design： Shu Lin Wei-Hua
Brand Design： Shu Lin Wei-Hua
Graphic Design： Shu Lin Wei-Hua
Brand Design： Shu Lin Wei-Hua